Optimizing Omni-Channel with Analytics from the In-Store Customer Journey
I’m going to be co-hosting a webinar with my friend John Morrell at Datameer on Omni-Channel Analytics and using In-Store Customer Journey Data. It should be pretty cool stuff – and, of course, it’s...
View ArticleAn Overview of In-Store Tracking Technology
How does it work? Can you really do this? Is it legal? Those are the questions that I get asked the most about in-store customer journey tracking. The same kind of questions, to be honest, I used to...
View ArticleClik here to view.
Creating a Measurement Language for the Store
Driving real value with analytics is much harder than people assume. Doing it well requires solving two separate, equally thorny problems. The first – fairly obvious problem – is being able to use data...
View ArticleClik here to view.
Retail Analytics: Store Visualization and DM1
Location analytics isn’t really about where the shopper was. After all, a stream of X,Y coordinates doesn’t tell us much about the shopper. The interesting fact is what was there – in the store – where...
View ArticleClik here to view.
Analyzing the In-Store Journey as a Funnel with DM1
Visualizing the customer journey in the context of the store is the foundation for analyzing in-store data. The metrics and the store context provide a framework for translating customer measurement...
View ArticleClik here to view.
Store Testing & Continuous Improvement
Continuous improvement is what drives the digital world. Whether applied as a specific methodology or simply present as a fundamental part of the background against which we do business, the discipline...
View ArticleThe Myth of the Single KPI for Testing
Continuous Improvement through testing is a simple idea. That’s no surprise. The simplest, most obvious ideas are often the most powerful. And testing is a powerful idea. An idea that forms and shapes...
View ArticleA Year in Store Analytics
It’s been a little more than a year now for me in store analytics and with the time right after Christmas and the chance to see the industry’s latest at NRF 2018, it seems like a good time to reflect...
View ArticleThe Really Short Introduction to DM1 and In-Store Measurement
Take a minute (okay – a minute and a half) to check out this video overview of our DM1 store measurement platform. It’s the shortest and crispest introduction we’ve produced so far. As more than one...
View Article
